We create engaging, professional, user-centric websites to help our clients reach their target audiences and attain their specific goals and objectives. Our sites are built to accommodate and adjust to ever-changing web best practices to ensure they work as reliable marketing tools to deliver results now and in the future.
What We Do
Your brand is more than just a logo or a tagline—it’s an experience, a relationship, and an identifier.
We offer brand guidance and development that translates seamlessly from web to print, helping you create an identity that leaves an impact and sets you apart from your competitors.
It doesn’t matter how beautiful or informative your site is if no one can find it. Whether it’s basic help with title tags and keywords, comprehensive SEO evaluation and implementation, or paid search and support – we offer case-by-case comprehensive services to effectively drive visitors to your site.
Creating content for your site is hard, but we make it easier. We help you develop site navigation and architecture, offer content strategy advice, and coach you on best practices to ensure your message is optimized for your site visitors and search engines too.
Our clients come from a wide variety of industries, organizations, and backgrounds. Over the years, we've helped businesses improve customer service, market their products, and attract customers; schools and camps impress parents and engage students and alumni; and non-profits increase awareness and raise money. Budgets range from small to large, functionality requests from basic to intricate, and content from nonexistent to overwhelming. We take the time to get to know your industry, organization, and competitors to ensure your site supports your on and offline goals.
- Increase Business
- Improve Customer Service
- Leverage Your Brand
- Increase Awareness
- Raise Money
- Spread The Word
Schools & Camps
- Impress Parents
- Engage Students & Alumni
- Raise Money
- Increase Business
- Improve Customer Service
- Leverage Your Brand
A long-standing landmark on Main Street in Burlington, Vermont and long-standing Union Street Media client, Nectar’s restaurant and bar has been the headquarters for thousands of local, regional and national music acts. Nectar’s offers Fresh Music Served Daily!
The Nectar’s main site features a cool, innovative and unique design. The design is built responsively and adapts to fit the screen size of the various mobile devices and tablets visitors may be using to view the site. The new site features intuitive navigation powered by simplified content management.
Graham Pelton is a consulting firm that offers customized fundraising guidance and services for nonprofits, cultural organizations, independent schools, environmental groups, community organizations, religious organizations, and those operating in the fields of higher education and healthcare.
Although their old site contained valuable information about their services, it failed to convey the scope of their work and the depth if their client base. The new site was developed to increase brand recognition while modernizing their online and offline presence. The use of a full-screen image slideshow and updated logo convey a clear marketing message in a user-centric and engaging way.
Community College of Vermont (CCV)
CCV offers programs and classes for in- and out-of-state students including those who are earning their first degree, continuing their education, transferring from another institution, exploring workforce education, enhancing their current high school experience and/or who are veterans, international students, or senior citizens.
The team at CCV had a clear vision of what they needed and how they wanted to achieve necessary changes. Using their target audience research and surveys to guide us, we restructured the wealth of information and resources on their site to create the most efficient and effective user experience possible.
Farm & Wilderness
Farm & Wilderness is a non-profit educational organization founded in 1973. Four camps encircle Woodward Reservoir in Vermont. This is a unique camp that runs its own organic farm with state certified milk processing facilities and is tended by campers.
Their new site design leveraged pre-existing marketing materials to promote and maintain on- and offline brand-consistency and awareness. The navigation presents a wide variety of target audiences with clear points of entry for an efficient and intuitive user-experience. Finally, the use of strong call-to-action graphics helps promote lead-generation and goal-achievement.
Vermont Butcher Block
Vermont Butcher Block & Board Company is located on Church Street in Burlington, Vermont. They make and sell their own products with locally sourced and managed wood. Vermont Butcher Block & Board Company has continued to grow year over year for the last eight years. They are now expanding and diversifying their product line.
Leveraging the popular ecommerce platform, Shopify, the site was built to both promote online sales and in-store traffic. An updated navigation provides users with a more efficient way of finding the products they wish to purchase, in turn, increasing online sales conversions. The addition of a blog and multiple graphic announcements sections on the homepage help keep the site up-to-date and interesting for search engines and site visitors alike.
Jenike & Johanson
For over 55 years, engineering firm Jenike & Johanson has specialized in powder and bulk solids storage, handling, conveying, and processing. They are one of the leading bulk solids flow engineering companies in the world and needed a site that matched their highly esteemed offline reputation.
The new site was designed to ensure ease-of-use for a wide variety of target audiences, including international clients and colleagues. Clear calls to action and carefully worded navigation, information about services and products can be found through a variety of “channels” based on the user’s preferred method of moving through the site. Modern updates including widening the site design, use of an interactive map, a searchable case studies database, and interactive timeline were made to match the company’s online identity with their leading-edge offline presence.
Northwaters and Lanskib, located in Ontario’s Temagami Wilderness, offers a series of canoe camp programs for young men and women between the ages of 10 to 17. For over 40 years, the organization has been offering canoe tripping options are offered for boys ages 10-17, girls ages 11-17, and coed youth ages 14-17. Additional leadership programs, school trips, and outfitting trips are also offered each summer.
The new site was developed to merge the separate Northwaters and Langskib base camp sites and provide a more streamlined appearance and overall user experience for the organization. The design leveraged existing branded items while at the same time developing a modern spin on the color scheme. A new enrollment form was developed to make the online registration process easier for both front and backend users.
Our 4-phase process follows a "building block" method, meaning that one phase cannot start before the previous one is completed. Through creating your site this way, we avoid missing important key elements and objectives and ensure there are no surprises at the end. By the time you see your finished site - you've seen and worked on every part of it.
Who is your target audience? What are your goals? What business challenges are you hoping to resolve? Who are your competitors?
By helping you answer these questions and others, we get to know your organization and create an overall project strategy that is tailored to your specific needs and goals.
We work with you to create modern page layouts with engaging imagery and graphics; eye-popping and crisp color schemes; and strong calls to action. In production, our talented developers tie your content and design together and provide you with a working test site that you can review and revise before launch.
Before we push your site live, we give you the tools and training you’ll need to keep it updated and engaging after launch. After launch, our friendly and experienced Support and Account Management teams are just a phone call or email away.
Once your website is up and running, our Internet Marketing team offers search engine optimization and social media solutions to help you assess and improve search engine placement, site traffic, and lead generation.
Skiers and snowboarders, readers, climbers, gamers, artists, hikers, photographers, dog owners, crazy cat ladies, coffee drinkers, Star Wars enthusiasts, and people who are really good at building websites.
We are a small, tight-knit shop of designers, developers, and digital strategists with extensive experience regarding all things design and web-related. Based in Burlington, Vermont, we love where we live, what we do, and who we work with. Our professional yet open, friendly, and fun environment allows us to form long-term friendships with clients who are as ambitious and passionate as we are.
Ted Adler /Founder & President
B.A., Middlebury College
Fourteen years at Brunswick School
Six summers at Keewaydin Camp on Lake Dunmore.
AT UNION STREET MEDIA
As a serial entrepreneur, Ted is involved in just about everything at Union Street Media, but spends most of his time on client development, account management and marketing. He's the one responsible for keeping an eye on the big picture, managing our growing business and, most importantly, making sure everyone is happy to come into work in the morning. A consummate networker, Ted belives in paying it forward. He has helped a number of people in the Burlington area find everything from their current job to their mechanic and real estate agent.
TED, WHY THE WEB?
From the first time I logged onto Prodigy as user "dpcf05c", I've been fascinated by the influence the internet has on the offline world. Bringing our clients onto the web and seeing the impact it has on their business is what gets me going. There is nothing better than a phone call or email from a client who says "Thanks to my web site..."
BACK IN THE DAY
I started a lemonade stand at the corner of Lake Avenue and Burying Hill Road to finance my baseball card collection. I hired my four brothers and sister, giving them 25 cents for an afternoon's work. When my mother threatened to shut us down due to a messy kitchen, my father intervened. We were each issued ten shares in Adler Family Enterprises, got a fixed wage per glass of lemonade sold, had to pay all profits out in dividends - and clean up at the end of the day. A week later, I went to my father and told him I wanted to buy out my siblings shares. He blocked the trade. We grossed $136 that summer and I still get excited when I see frozen cans of lemonade at the supermarket.
I've always rooted for underdogs, so it should come naturally that my true love is the Chicago White Sox. Growing up, I dreamed of replacing Carlton Fisk as the starting catcher for the White Sox. While that never happened, it didn't diminsh my love for the team.
As any baseball fan would know, 2005 was an amazing year for White Sox fans. I was tremendously fortunate to attend Game 2 with my Dad and three of my four brothers. Watching Paul Konerko's grand slam in the 7th inning was one of the most euphoric moments of my life, and Scott Podsednik's game winning home run was icing on the cake! I still pinch myself when I think that we won the World Series. GO WHITE SOX!!!
WHEN NOT IN FRONT OF A COMPUTER...
Ted can be found skiing, on the tennis court, riding his road bike, swimming in Lake George, speaking French, volunteering for Spectrum Youth Services and Vermont Public Radio, reading The New York Times and The New Yorker.
Jon Adler /Vice President
B.A., Davidson College
3 years at the Taft School in Watertown, CT
9 summers at Camp Mondamin in Tuxedo, NC.
AT UNION STREET MEDIA
From the first interaction with a prospective client to ongoing support and marketing, Jon is responsible for initiating and following through on client projects. Jon jokes that he "has his fingers in every pot but doesn't actually cook anything." In reality, he acts as the bridge, making sure the client and all members of the Union Street Media team are working with the same expectations and toward the same goals. Jon also deals with Union Street Media's big-picture sales strategy and new product development. Combining the expertise of the Union Street Media team with feedback from clients, Jon helps direct the development and distribution of new products and services that add maximum value to our clients.
FAVORITE PART OF YOUR JOB
First and foremost, the dynamic, skilled, and often funny people I am lucky enough to work with, both clients and colleagues.
I enjoy working with clients that understand the potential of the web to help their business, even if they don't understand the programming or marketing behind it (in fact, I don't always understand the programming either!). I am honored by the trust that our clients put in us to accomplish often aggressive goals for their sites. Our sales process relies wholly on building this trust, so nothing is more gratifying than seeing our team pull together and achieve our clients' objectives. A web site really is such a powerful communication tool; watching them come to life after a lot of collective effort can be truly rewarding.
WHEN NOT IN THE OFFICE
Skiing, whitewater kayaking, waterskiing, hiking, cooking, listening to and collecting music, attempting to play guitar, reading The Economist and The New York Times.
FAVORITE SPOTS ON THE WEB
Todd Cummings /Creative DirectorTodd is an accomplished visual designer with over 18 years of commercial design experience. He is our creative director and has been with Union Street Media for 10 years. Suffice it to say he has a deep understanding of design strategy and problem solving. As creative director Todd is responsible for driving our creative vision and setting the tone for our site designs. Todd is involved in all levels of the design process from strategizing objectives with clients to overseeing design/production and even designing sites and the occasional logo!
outside workYou can find him trail running, riding his moto, snowboarding, hiking, taking photos and hangin’ with the fam. Favorite spots on the web: smashingmagazine.com, juxtapoz.com, lynda.com, reddit.com, design-milk.com, thisiscolossal.com, wired.com, behance.net, instagram.com, fastcodesign.com,
Michelle Bookless /Content Strategist/PM
Saint Michael's College | B.A.
University of Salzburg, Austria | Study Abroad Semester
at union street media
As a project manager, my job is to ensure our clients' projects move smoothly through our site production process from beginning to end. From setting our clients up in our online meeting space, Basecamp, and conducting a kickoff meeting, to launching their site, I act as a go-between for our clients and the Union Street Media team. My goal every day is to make sure my colleagues and my clients remain happy and excited about the work they're doing.
As a content strategist, I work with our clients to reconfigure or create navigation structures that allow site visitors to efficiently find the information they're seeking in order to provide better user experiences and increase online leads. I also provide our clients with the education, guidance, and strategies they need in order to produce effective content for their target audiences. When needed, I also act as a copywriter and editor for clients who need additional help with content creation and cleanup.
Favorite Part of My Job
In my position, the learning opportunities are endless.
In order to provide our clients with the proper structures and strategies needed to effectively communicate with their target audiences, I spend a great deal of time researching and learning about new industries, products, and organizations. Over the years, I've learned about bulk material testing and handling, the difference between a charter school and a private school, and how prescription eye glasses are made, to name a few!
Additionally, to continue providing our clients with the best experience possible, I regularly revisit and tweak internal processes based on client feedback, develop new support documentation, and stay abreast of evolving content strategy methods and techniques.
Rock climbing, hiking, fishing, kayaking, exploring, baking, cooking, skiing, snowboarding, knitting, learning German, photography, finding new hobbies.
A sun-filled patch of woods on a warm Autumn day, a snowy nook on the side of Shakedown at Smuggler's Notch, a belay ledge on a fun and challenging climb, any place I call "home".
favorite spots on the web
http://wellnessmama.com/, trish52newthings.blogspot.com, http://www.rockandice.com/, http://theforestfeast.com/, http://nourishedkitchen.com/, http://contentmarketinginstitute.com/, http://joythebaker.com/
Scott Nellé /Application Developer
B.S., Champlain College, Burlington, VT
why does Scott work at union street media?
I love being surrounded by a wonderful team of talented and intelligent people every day.
favorite spots on the web
"Whatever you are, be a good one." - Abraham Lincoln
Chris Lei /Web Developer
EDUCATIONCollege: BS in New Media: Interactive Development with a Concentration in Communications, Rochester Institute of Technology, 2010 High School: South Burlington High School 2005
AT union street mediaOnce your site goes live, I am one of the support guys who will be helping you out with your new website.
FAVORITE PART OF THE JOBGetting to come into work everyday and work with people who share the same interest and passion about web development while also being able to learn new things from them.
FIND ME ONLINEhttp://christopherlei.com
FAVORITE HOBBIES/PLACEdiscovering new music, attending concerts, chilling on the bottom half of church street during the awesome summer burlington nights, skiing, just being with good friends.
FAVORITE QUOTEThe present's just a pleasant interruption to the past - Andrew McMahon
FAVORITE SPOTS ON THE webabsolutepunk, higher ground, appleinsider, lifehacker, firstshowing, delicious, google reader
Alaina Castillo /Senior Designer
Champlain College, and California University of PA
AT UNION STREET MEDIA
I design websites for the Interactive clients.
FAVORITE PART OF YOUR JOB
I am passionate about crafting engaging digital experiences and delivering high-quality design solutions that meet our client's goals. I love seeing the before and afer of the sites I work on, and seeing what a positive impact the new site has for our clients.
FAVORITE PLACES / HOBBIES
When I am not designing I am enjoying all of the hiking and skiing that Vermont has to offer. Sugarbush, Jay, and Mount Snow are tied as my favorite resorts. I am originally from Pittsburgh, PA and I cherish the time I get to spend back home. I love knitting, arts and crafts, camping, and cooking.
"None but ourselves can free our minds" - Bob Marley
"The mountains are calling and I must go." -John Muir
FAVORITE SPOTS IN CYBERSPACE?
Darin Cassler /Web Developer
EducationChamplain Valley Union 2005 Community College of Vermont 2007 Computer Science, Business
Favorite part of jobThe times when I get into the zone and enter Problem-Solving-Superhero Mode. I find no greater satisfaction than finding an elegant solution to a complex problem.
HobbiesLearning, audiobooks, running, jumping, climbing trees.
Favorite QuoteWhen a bird can't fly, it walks.
Favorite Spots on the WebI spent plenty of time visiting Kottke.org, Smashing Magazine, A List Apart and Reddit
Will Read /Account Manager
B.A., St. Lawrence University. Kimball Union Academy, Meriden, NH
At Union Street Media
I was hired to wash dishes, but it turned out that I had some account management experience that proved useful. I am currently in charge of making sure our clients are getting the best possible level of service while we build them the most beautiful, functional and productive websites for their businesses.
Favorite part of your Job
The thing I love most about working at Union Street Media is building relationships with our clients. All of our clients have clear and concise goals on how to get the most out of their website and the creative process of hammering all that out is very enjoyable.
I also love being surrounded by such intelligent employees. Watching our designers, programmers and developers take our clients’ ideas and turn them into a working website is really an amazing process and I feel pretty lucky to be a part of it.
Favorite Hobbies / Places
Playing guitar, writing music, going to see live music, music, music, music, hikes in the woods, and did I mention music?
“Don’t take life too seriously. You’ll never get out alive” – Bugs Bunny
Favorite Spots in Cyberspace?
- nypost.com: I challenge you to find me better headlines.
- pitchfork.com: Where else can you find out what bands you’re not cool enough to listen to?
- gizmodo.com: It’s nice to know there are bigger nerds than me out there.
- reddit.com: Please don’t tell my boss – he might down-vote me.
Influential or Revealing Childhood Experience
I was a Boy Scout as a kid. I can remember being on a 10 day trek in New Mexico and having to be medi-vac’d out because of a bad ankle injury. As my troop continued to brave the high peaks, and uncertain weather, I laid in a hospital gurney with the Doctor telling me I’d probably need a cast. I managed to convince him to hold off until the next day to tend to my injury while in my head I planned my escape. Around 4am I climbed out the window of the medical facility with nothing but the clothes on my back and some terrible hospital food in my backpack and began to limp my way up the backside of the Tooth of Time. I made my way to the top a few hours later just in time to meet my troop who were making their way in the opposite direction back towards the bottom. Needless to say my friends were all happy to see me, my scout leader not so much; we were sure to never be allowed back to this camp after my escape was discovered. Despite the trouble I was in, this experience really taught me the value of not letting your troops down; do everything you can to make sure that you don’t neglect your responsibilities and always be a team player… even if your ankle is broken and you’ve been kicked out of New Mexico.
Dave Saraceno /Director of Client Development
EDUCATIONB.A. Sociology, B.A. Political Science, University of Connecticut, 2000 President, Pi Sigma Alpha
AT UNION STREET MEDIADave brings more than 15 years of experience in client management, project management, and sales to his role as the Director of Client Development. He brings vitality, professionalism, and a desire to understand a client’s needs specific to their industry so that he is better able to offer them a tailored solution that supports their on- and offline goals. Dave’s primary focus is to build awareness about Union Street Media’s Interactive offerings and grow long-term relationships with a wide variety of markets, including financial, high tech, engineering, construction, schools & camps, and non-profits.
ARE YOU HUNGRY?Have lunch with Dave! An avid listener and food nerd, Dave would love to take you out to lunch to learn more about your website, brand development, or search engine marketing needs. If you’re in the Burlington, VT or Boston areas and are feeling hungry, please contact Dave at the email to the left to set up a 60 minute lunch with him!
WHEN NOT IN FRONT OF THE COMPUTERDave currently resides in Stowe, VT with his wife, Kate, their two sons Graham and Fritz, and their dog, Apollo.Outside the office, he enjoys taking his family on National Lampoon-style road trips, cycling, snowshoeing, and practicing to be the next Iron Chef.
DAVE'S MANTRA"My personal and professional lives have taught me that the gift of listening far outweighs the art of talking. Listening positions us to identify clients' needs and wants, empowering us to be a trusted advisor with the ability to influence in a positive way. This is the very first step toward building a positive, long-lasting relationship."
Elissa Giroux /Director of Internet Marketing
educationB.A., Colgate University Certificate in Multimedia and Graphic Design from Champlain College
at Union Street MediaFrom search engines to social media, we’ve seen hundreds of new marketing opportunities enter the landscape in recent years. As Director of Internet Marketing, I enjoy the challenge of staying on top of what’s new in the digital realm so that Union Street Media can continually offer clients a first-rate online marketing program. My team is tasked with working one-on-one with our clients to find the best strategies for connecting with customers and maximizing website performance.
best part of the jobOnline marketers can’t resist the web-friendly Top Ten List format. I’ve whittled my Favorite Parts of My Job list down to just three… 1. So many of the clients who come through the Internet Marketing department are not only excited to have a cool website, but they are genuinely enthused about the marketing potential it holds for them. It’s fun to learn about what makes their businesses unique and to work together to formulate strategies around that. 2. Our IM’ers are so passionate about Internet marketing and helping our customers achieve their marketing goals. It’s rewarding to work with a talented team that also happens to be a great bunch of people. 3. Thanks to a wise real estate investment by my great-grandparents long before my birth, I’ve enjoyed spending time in the Adirondacks every summer since I can remember. The view from our offices is a daily reminder of a place that’s close to my heart…the ultimate job perk!
favorite quote“Good words are worth much, and cost little.” – George Herbert
Pam Bouffard /Office Manager
Ted Adler Founder & President
Jon Adler Vice President
Todd Cummings Creative Director
Michelle Bookless Content Strategist/PM
Scott Nellé Application Developer
Chris Lei Web Developer
Alaina Castillo Senior Designer
Darin Cassler Web Developer
Will Read Account Manager
Dave Saraceno Director of Client Development
Elissa Giroux Director of Internet Marketing
John Merse Marketing & Product Manager
Pam Bouffard Office Manager